Bring a friend - (Team photos & promo for Jönköping Spartans - American football).

Recently i shoot some team photos and player portraits for the local football club, Jönköping Spartans.
This year they have a women's team. And wants to recruit more players. So part of my assignment was to shoot promos for that.
The theme for the promos is "bring a friend".
The players had some great ideas that we used.
I had a great time doing this. And i do hope that this great sport will become a log bigger here in Sweden in the future.
It´s still small, but rapidly growing. A good thing. Because i really love it.

The setup was really simple.
Manfrotto stands and springs, and some clamps with a black backdrop made by fabric, as a background.
For the team photos i used two studio strobes with reflecting umbrellas.
And for the other photos i used a single studio strobe with a softbox.
Pocket wizards to trigger the strobes.


“You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.”

― Woodrow Wilson

Hockey HV71 - Brynäs

 “It's so important to realize that every time you get upset, it drains your emotional energy. Losing your cool makes you tired. Getting angry a lot messes with your health.”

― Joyce Meyer

Last 3 hockey games

“If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us.”

― Jim Rohn

Hockey HV71 - Modo

“We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort.”

― Jesse Owens

Hockey HV71 - Djurgården

  “The most beautiful people we have known are those who have known defeat, known suffering, known struggle, known loss, and have found their way out of those depths.”

― Elisabeth Kubler-Ross

350 hockey games

I recently realized that I've photographed at least 350 hockey games.
A strange feeling, with some mixed emotions.
Now, i do this for my living.
Still, it´s a "weird" feeling. Wondering if I'm normal or not.
Photos below are from the to latest games.

Except that "weird" feeling.
I still learn new things, and I'm still eager to learn more and become better.

  “Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.”

― Aristotle